With regulators now breathing down the neck of the marketing technology gatekeepers those in the Martech space can learn from the developments in Fintech, about how to thrive in the highly regulated world of managing sensitive data, trust and risk.
A decent portion of the buzz around business transformation rightly points out that it doesn’t really work. Businesses are seeking transformative outcomes such as agile ways of working, data-driven decision making, automation and digital ecosystems and platforms. But the wide-reaching nature of a “digital transformation initiative”, as they are often represented, may not be the way to get there.